standing on the mudflats watching the salmon fly

Dear WNYC,

I’m a member of WNYC and listen and hear your ads for the Kresge Challenge for the WNYC Capital Campaign every day.  However, I’d like to let you know that even though I’ve heard this ad about 30 times, I really have no idea what the “challenge” is.  Are all listeners being challenged to donate 2.5 million collectively, so that the Kresge Foundation will match?  If so, is there a date by which the money needs to be donated?  You know, like the dollar for dollar match periods?  Or is there something more sinister involved in the challenge?  Should we pledge to only eat anything grown within 200 miles of us as we pick up the phone to pledge money?  Are we being challenged just to try to understand what the challenge is?

I’d really like to know!  Especially when you know, I might leave 2.5 million on the table.

Thanks!
WNYC Listener

stuff

• aaaahhhhh
• health care
• i promise try to not use the word green that much
• um. you don’t know me, i don’t know you.

other stuff

• no stuff here

rah

• fakeplasticfish
  boo plastic
• go green charleston
  charleston, sc call to action
• green as a thistle
  a person doing personal green things